IQDQ
Integrated
Product Packaging
Client: IQ Systems
Year: 2018
Product: digital and printed products
Objective
To start working on overseas markets, the IQDQ team decided to speak to potential partners and investors at an international conference in Shanghai. We had to design and create all the marketing materials for the company’s business packaging practically from scratch


We developed the IQDQ corporate identity, the logo, the colour palette and the style. Based on this, we created presentations about the company and its products, printed handouts, produced an animated explanatory video, and combined it all on a one-page website created to attract customers from this event


What we did
The company first contacted us for a presentation.
To obtain all the information we needed, we had to conduct thorough research. We carefully researched into the market, studied more than 20 scientific papers, analysed the work of direct and indirect competitors, and examined international experience. At the same time, we learnt how the client’s business is organised — we held more than 20 hours of interviews with the founders and top management
Research
20+
14
scientific papers
meeting hours
Analytics
01
Visual Style
02
03
04
Product Presentation
Video
Case Packing
Logo
In order for the brand to be recognizable from its very first day,
it was necessary to create a visually appealing and memorable logo for it
Search for a visual solution
We paid special attention to the colour scheme. It had to emphasize the innovative nature of IQDQ and make the product stand out from the competition. We developed several possible options and, following a discussion with the client, decided on a contrasting blue-green combination
Presentation
The presentation contained three key sections. In the first, we spoke about working with big data. In the second, we explained how IQDQ products work. In the third, we emphasized the benefits of the company and proposed possible forms of cooperation. The information was presented in a structured fashion and was divided into 16 visual slides
Creation of a video
The IQDQ solution automatically checks the accuracy of addresses in the database - this solves the problems faced by all workers in the logistics sector and significantly reduces financial and time losses. The objective of the video is to speak about this "mission to save time and money". We developed a script that illustrated the advantages of the product using visual metaphors and created a detailed storyboard, from which the video was created by our production team
Printed materials
At the conference in Shanghai, the company needed not only to introduce itself to the conferencegoers, but for them to remember the company after the conference was finished. Using the logo and the new visual style, we made business cards and handouts for the guests
Website as a complete solution
The finishing touch was the IQDQ landing page. We used the developed corporate style and logo, and posted a video and presentation for downloading. The client presented this website at networking events in Shanghai
Result
Our customer presented the IQDQ address management tool at a conference in Shanghai, gained the interest from its first customers and obtained invaluable experience, as a result of which it was able to refine its strategy for entering the international market
CREATED BY
Let's connect
Just shoot us a note and we'll get right back to you