To start working on overseas markets, the IQDQ team decided to speak to potential partners and investors at an international conference in Shanghai. We had to design and create all the marketing materials for the company’s business packaging practically from scratch
We developed the IQDQ corporate identity, the logo, the colour palette and the style. Based on this, we created presentations about the company and its products, printed handouts, produced an animated explanatory video, and combined it all on a one-page website created to attract customers from this event
The company first contacted us for a presentation.
To obtain all the information we needed, we had to conduct thorough research. We carefully researched into the market, studied more than 20 scientific papers, analysed the work of direct and indirect competitors, and examined international experience. At the same time, we learnt how the client’s business is organised — we held more than 20 hours of interviews with the founders and top management