QIWI
Investor Day Presentation
Year: 2018
Product: presentation
Client: Qiwi
Objective
To prepare a visual accompaniment to the presentation given by the Qiwi top managers on the company's first Investor Day in London
In order to speak to investors in a clear way about the financial performance, products and prospects for company growth, we have created a well-structured presentation with animation and embedded videos

What we did
Process
Potential investors were new to Qiwi. It was necessary to talk about the company in an accessible and informative way, while emphasizing the company image as modern and successful. So, we paid equal attention to the creation of the structure and content of each slide and design


Work on the structure
The client provided us with more than a hundred separate slides. We analysed all the information in order to integrate it into a single and clear layout and design. The structure helped to focus on the data that was most important to convey to investors
100+
14
slides
days
Three in one
The main challenge was the requirement to present multiple company projects in one presentation: Sovest, Tochka and Rocketbank. We developed a harmonious common style in Qiwi's own orange colours and on three individual styles to emphasize the unique nature and self-sufficiency of each of the projects.

Tochka bank
The digital bank Tochka works with small
and medium-sized businesses. The company's brand book dictated the use of gentle blue and pink colours
in the presentation

Rocketbank
Rocketbank positions itself as a bank for millennials — its design contains bold visual images. We managed to soften them and harmoniously incorporate them into a presentation with a rather discrete style


The Sovest card
The Sovest card needed to be presented as a profitable tool for partner banks. In the visual design of the slides, we used an elegant black and white colour scheme with a splash of fresh green

Animation
We successfully animated the key slides. The dynamic images livened up the presentation, highlighted the important points and helped to maintain the attention of the audience during the entire presentation

Result
During the presentation, Qiwi was able to convey the overall image of the company to potential investors and gain their trust. The speakers presented the prospects for the company and its strategy — the plans to develop innovations and strengthen the ecosystem of services


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